| Nextcode
Camera Phone Barcode Technology Powers Innovative
New Mobile Networking and Music Community YAVIDO
MOOPH
YAVIDO MOOPH brings social networking,
music information, downloads and chat to users
mobile phones
CONCORD, MA and HAMBURG GERMANY, (September
25, 2006) – The future of mobile social
networking and music was launched at the Reeperbahn
Music Festival in Hamburg, Germany, last weekend.
Euro I AG, the German broadcaster for music and
interactive entertainment, unveiled YAVIDO MOOPH
(pronounced “move”) www.mooph.de ,
its new mobile networking and music application.
YAVIDO MOOPH integrates Nextcode’s patent-pending
ConnexTo™ mobile code scanning technology.
Through the use of Nextcode’s unique mobile
barcode mCode™, YAVIDO MOOPH users have
a new way to access user profiles, band information,
concert and club details plus download music and
ringtones.
A core capability for YAVIDO MOOPH is the users’
ability to access content by simply scanning a
mCode on a poster, print ad, TV screen, sticker
or even the screen of a phone and link directly
to the preferred content. Code scanning gets users
directly to content quickly with a single click
instead of the hassles of keying in SMS messages
or WAP URLs. YAVIDO MOOPH and Nextcode believe
that ease of use and the quick content integration
will be the major drivers in the consumer uptake
on mobile code scanning capabilities.
YAVIDO MOOPH uses Nextcode’s mCode 2D mobile
barcode and its ConnexTo software which are specifically
designed for standard camera phones and mobile
services. This technology opens up new mobile
applications by greatly simplifying access to
content and services.
“As we developed YAVIDO MOOPH, we knew
that code scanning could enable easy use for our
members and help us grow the community,”
said Euro I AG Managing Director, Uwe Bernhard
Wache. “We believe with Nextcode’s
Technology we will build a strong entertainment
community features as well as improve the usability
of the mobile service. The ConnexTo platform not
only provides strong performance but also offers
good solutions for easy platform integration.
“YAVIDO MOOPH is a great model of how to
make user generated content and community applications
work for mobile.” said Jim Levinger, Nextcode
CEO. “When users are mobile, they are out
in the real world, not behind their desk. YAVIDO
MOOPH with ConnexTo lets them easily interact
with that world and quickly get the information
they want.” he added.
Euro I AG’s launch of YAVIDO MOOPH closely
follows Nettwerk Music’s and iLoop Mobile’s
announcement that they would use Nextcode’s
technology in advertising and promotion of the
new Barenaked Ladies album B.L.A.M. in North America.
About Nextcode Corporation:
Nextcode is based in Concord, Massachusetts and
is a leader in camera phone barcode scanning technology
and provides innovative solutions that greatly
improve the usability of mobile phones and services.
Nextcode’s patent pending technology works
with standard camera phones and provides breakthroughs
in performance, capabilities, and usability over
traditional barcode technologies. For more information,
visit www.nextcodecorp.com.
About EURO I AG
EURO I AG offers with the YAVIDO Services cross
media music entertainment for television, web
and mobile. YAVIDO CLIPS presents daily the best
TV entertainment with the most sought-after sounds
and interesting music shopping offers. Across
Germany the YAVIDO CLIPS sound specialists ensure
the optimum mix of the Top 100, rock & pop,
hiphop, Latin, soul and alternative for more than
10 million households. YAVIDO MOOPH will enrich
this entertainment portfolio for a strong community
building via mobile consumer generated content.
####
Press Contacts:
NEXTCODE
Todd Malan
tmalan@nextcodecorp.com
+1-202-390-8201
EURO I
Fernsehproduktions- und Betriebs AG
Stefanie Brück
Tel.: +49(0)40-32912-0
Fax: +49(0)40-32912-333
presse@euro1.ag
www.yavido.de
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