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IMMEDIATE RELEASE
Contact: Valerie Christopherson
Global Results Communications
+1 949 608 0276
valeriec@globalresultspr.com
NEXTCODE INTEGRATES CAMERA PHONE CODE
SCANNING SERVICE FOR WINKSITE
ConnexTo™ service improves
content access and merchandising for leading mobile
content site.
Las Vegas, NV., April 5, 2006 - - Nextcode Corporation
(www.nextcodecorp.com), a leader in optical barcode
reading solutions for camera phones, today announced
that Wireless Ink Corp has integrated its ConnexTo
code creation and code reading capabilities into
its WINKsite Mobile Community. With this partnership,
WINKsite publishers will be able to create 2D
codes that can be scanned with camera phones to
provide one-click direct access to the mobile
sites. Publishers can now easily incorporate codes
into print or on-screen promotional materials
to drive increased traffic to the mobile content.
The ConnexTo Code Creation tools can be integrated
with mobile content systems, such as WINKSite,
allowing publishers to embed web addresses into
codes. Consumers can install the free ConnexTo
Code Reader onto standard camera phones to easily
link
to Web content and to enable a range of mobile
applications. ConnexTo uses a new two-dimensional
(2D) code format called mCode™ specifically
designed for camera phones and mobile services.
Free personal code-creation tools and information
on downloading the free code reader software is
available at www.ConnexTo.com.
WINKsite powers over 13,000 publishers including
brands such as FUSE TV, O’Reilly’s
MAKE: Magazine, and Warner Bros Records. Each
responded to WINKsite’s benefits during
the last 18 months by creating direct-to-consumer
portals and communities. These spaces are generating
over 20 million mobile screen impressions per
month. Sites are created specifically for mobile
use and include such things as blogs, journals,
chat rooms and forums. Free personal site-creation
tools are available at www.WINKsite.com.
“We are very happy to be teaming with WINKsite.
They make it simple for publishers to create and
publish mobile content. With ConnexTo, we are
helping their publishers promote their content
by make it easy to get to these sites,”
said Jim Levinger, CEO of Nextcode. “Instead
of requiring dozens of keystrokes, now with ConnexTo,
users can simply point, click and enjoy.”
“The amount of content available on the
wireless web is growing very fast. But given the
constraints of the phone UI, it is often tough
to navigate to it,” said Dave Harper, founder
of Wireless Ink. “As such, we have been
eager to integrate a code scanning solution for
our publishers so that their audiences can get
to the content that matters to them quickly. We
are very impressed by the Nextcode solution. We
have found it to be powerful, flexible and very
easy to use.”
One example of how ConnexTo improves the wireless
experience is in the case of street marketing.
A band can distribute posters advertising an upcoming
show with a mCode printed on it. Instead of having
to search for a pen and paper to write the time
and place, or go through the tedious process of
keying it into the phone, fans simply take a picture
of the mCode to store that information or link
directly to it.
ABOUT NEXTCODE
Nextcode is a leader in optical barcode scanning
technology and was founded in 2003 in Concord,
Mass. The company’s goal is to simplify
mobile services and remove usability barriers
to accessing mobile content, commerce and services.
For more information, visit www.nextcodecorp.com.
ConnexTo and mCode are trademarks of Nextcode
Corporation.
ABOUT WIRELESS INK
Wireless Ink is a leading mobile content management
and social networking software company whose solutions
connect publishers to their audiences and audience
members to each other on mobile phones. Whether
you’re an individual, a brand or a community,
Wireless Ink (WINKsite) provides a powerful one-stop
solution for creating, managing and aggregating
mobile communities. For more information visit
www.winksite.com.
WINKsite is a trademark of Wireless Ink Corporation
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