| FOR IMMEDIATE RELEASE
Bob Geller
Fusion Public Relations
T: 212.651.4224
E: bob.geller@fusionpr.com |
Jim Levinger
Nextcode
T:978.369.2812
E:jlevinger@nextcodecorp.com |
MUSIKUBE ANNOUNCES PARTNERSHIP WITH
NEXTCODE TO INTEGRATE BARCODE SCANNING WITH iCAPTURE
MUSIC SERVICE
Joint solution demonstrates camera phone based
ticket scanning application at Alanis Morissette
concert at CTIA
ATLANTA – CTIA Wireless 2004 – March
22, 2004 – MusiKube, a leading developer
of music recognition and discovery solutions,
today announced at the CTIA show that it has integrated
Nextcode’s barcode scanning technology with
its iCapture™ mobile music recognition and
discovery applications.
MusiKube’s iCapture Barcode Recognition
Service turns camera phones into music capture
and discovery devices. Consumers can scan barcodes
on advertisements, concert posters, tickets and
other print media, such as in-store displays.
Users simply launch MusiKube’s pre-loaded
application on their phone, point the camera at
the barcode and connect with music content, services
and related products.
MusiKube will showcase their iCapture Barcode
Recognition Service through a special promotion
with Windows Mobile-based Smartphones on Monday,
March 22, during their launch event, which features
an Alanis Morissette concert. Before the concert,
launch party guests will have the opportunity
to win concert tickets, CDs, posters and exclusive
T-shirts by simply scanning the mCode™,
a special “music” barcode, on their
VIP ticket with an iCapture-enabled Smartphone.
The Smartphone will then notify ticket holders
of prize winnings. MusiKube will also be showcasing
this technology at booth #5373 in the mobile music
pavilion at CTIA.
Nextcode’s patented barcode reading technology
is specifically designed to meet the needs of
emerging mobile applications and mobile camera
phone devices. It is compatible with a wide range
of cameras, processors and optics in standard
mobile phones. Nextcode’s technology provides
robust performance, making it highly usable and
consumer friendly for demanding mobile application
environments.
“MusiKube is an excellent partner for our
technology,” explained Jim Levinger, CEO
of Nextcode. “MusiKube is in a unique position
in the music value chain and its iCapture Service
is perfectly aligned with our technology, providing
users instant access to a rich music service on
cell phones and other wireless devices. One of
the things that have held back mobile Internet
based service is the cumbersome nature of entering
data in the phones. This solution dramatically
streamlines this process.”
“We decided to partner with Nextcode because
of the flexibility and power of their technology,”
stated Ashley Heather, CEO of MusiKube. “Integrating
Nextcode technology with iCapture solutions will
help to support our vision of allowing anyone
to capture their music interest, whether they
hear it, read about or are told about it.”
About MusiKube:
MusiKube has developed a suite of services for
mobile operators and retailers that give consumers
the tools to capture their music interests wherever
and whenever they come across it, while giving
retailers, record labels and wireless service
providers new opportunities to increase profitability
by increasing consumer impulse purchases. MusiKube’s
services include the iCapture audio and barcode
recognition services and the in-store Personal
Music Guide (PMG.) MusiKube is a multi-channel
entertainment solutions company, specializing
in wireless music applications. MusiKube is the
only service of its kind working with record labels,
mobile operators and retailers to champion an
authorized system that supports consumer’s
ability to maximize impulse purchases of music
and other related products. MusiKube is based
in New York City with offices in London. For more
information, visit www.MusiKube.com.
About Nextcode:
Nextcode, Inc. provides barcode reading software
and technology that dramatically enhances the
usability of mobile phones to access internet-based
services and content and conduct mobile commerce.
With Nextcode’s software loaded on a camera
phone, users can quickly and easily decode two-dimensional
barcodes that define Internet addresses or other
key content that needs to be entered into the
phone. Nextcode is based in Lexington, Mass. For
more information visit www.nextcodecorp.com.
Other product or service names mentioned herein
are the trademarks of their respective owners.
|