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Global Results Communications
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CRITICAL MAS SELECTS NEXTCODE TO EXPAND GLOBAL MARKET OPPORTUNITIES

Critical Mas To Build Applications Using Nextcode’s barcode scanning solutions

Concord, Mass., Nov. 14, 2005 - - Nextcode Corporation (www.nextcodecorp.com), a leader in optical barcode scanning solutions for camera phones, today announced that Critical Mas NZ Ltd., a professional services firm, will use Nextcode’s technology in order to provide users with fast, convenient ways to access and exchange information. Critical Mas also will represent Nextcode products and services in select Asia-Pacific regions.

Nextcode provides barcode reading software and technology that dramatically enhances the ability of mobile phones to access mobile content, commerce and services. With Nextcode’s ConnexTo™ technology, standard camera phones can read two-dimensional codes published in print materials, on computer screens and on TV. Nextcode’s technology provides an ideal platform for quickly and easily deploying widespread consumer and business applications that use standard camera phones.

As part of ConnexTo, Nextcode also provides:

• ConnexTo Publisher, a suite of tools that allows content providers, publishers, advertisers and individuals to create and manage codes for a variety of mobile services.
• A range of handset- and server-based applications and services that enable sophisticated service delivery, content management, advertising, commerce, and data tracking.
• Support for partners in developing code-based services.

“Critical Mas is a great partner for us,” said Jim Levinger, CEO of Nextcode. “They have been creating some very innovative mobile solutions that let consumers and businesses do much more with their phones. We are impressed by their vision and capabilities, and we’re delighted at the opportunity to help Critical Mas take their solutions to the next level.”

Over the past two years, Critical Mas has solutions for simplifying data access, capture and delivery in industries ranging from tourism to horticulture. Increasingly Critical Mas has been developing solutions for mobile phones. One example is Work-m8™, which provides seasonal workers with a digital work record accessible via codes. As a result, potential employers can quickly access work history records, make payments and update records in real time.

“When we connected with Nextcode, the synergies were immediately clear,” said David Smith, business development manager at Critical Mas. “We had the business case and the users to begin generating content, while Nextcode had the tools to deliver content. Nextcode’s products provide the capabilities, reliability and ease-of-use that we needed. We had done considerable development trying to use other camera phone barcode scanning applications, but Nextcode’s technology provided dramatically better performance, features and flexibility.”

The partnership also allows the two companies to leverage their geographic strengths. For example, the United States represents a large potential market for Critical Mas, while New Zealand provides an ideal environment to introduce new applications.

ABOUT NEXTCODE:
Nextcode is a leader in optical barcode scanning technology and was founded in 2003 in Concord, Mass. The company’s mission is to alleviate the usability barriers to accessing mobile content, commerce and services. Nextcode has developed innovative technology and methods specifically designed to enable today’s camera phones to read both existing and new barcode formats that will be used in print and other media to link users to related mobile content. For more information, visit www.nextcodecorp.com.

mCode is a trademark of Nextcode Corporation.

ABOUT CRITCAL MAS:
Critical MAS NZ Ltd is a unique collective of business professionals that provide the core resources and key staff in a range of disciplines to develop and deploy innovative technologies. The company was formed on 20th of July 2005 by the shareholders of Critical MAS Hawke’s Bay Ltd after two years of research in, and development of, activity management systems for seasonal work management and tourism.

Critical MAS NZ has entered a formal business relationship with Nextcode Corporation, USA. This is a reflection of our innovative approach to problem solving and business model development and has subsequently led to an enhanced international profile for New Zealand companies as business innovators. In addition to this Critical MAS has formed a Joint Venture Company, Regional Net-Workers Ltd with the Marlborough Regional Development Trust to begin field trials of their seasonal activity management system.